Implementing Target Growth Industries
Implementing targeted growth opportunities is a strategy intended to refine the focus of promotions and outreach. This initiative serves to qualify market opportunities and to subsequently design and execute tactical approaches to markets.
Initial targets recommended by the targeting/clusters committee include: advanced manufacturing markets and agriculture-related markets. The basis for this initial selection is based on the dominant role that both markets currently enjoy in New North. As prominent market segments of New North, the assumption is that advantageous or competitive market attributes exist in New North that can be leveraged further to attract new investment to the region.
Given ongoing market research to qualify New North's economic profile related to these two target markets, a marketing case will be made for current market attributes and competitive posture. Essentially, we will work to qualify or prove market advantages.
Committee chair: Wayne Matzke, Grande Cheese
Committee members:
Modernized Agriculture:
- Robert Battaglia, USDA
- Dan Clarahan, CNZ Solutions
- Gena Cooper, WI Office of Energy Independence
- Tim Donohue, University of Wisconsin
- Vern Everson, Wisconsin Department of Natural Resources
- Chris Goebel, Glacial Lakes Conservancy
- James Hanke, North Central Wisconsin Regional Planning Commission
- Tim Hanna, City of Appleton
- David Hildreth, Wisconsin Department of Natural Resources
- Al Hiles, Northeast Wisconsin Technical College
- Will Hughes, Wisconsin Department of Agriculture
- Donald Jaworski, NWTC
- John Katers, UW-Green Bay
- Ron Kazmierczak, Wisconsin Department of Natural Resources
- Greg Lawless, UW-Extension
- Bob LeGault, Aspen Energy
- Jeff Lindsay, Innovation Edge
- Dr. Roger Meads, Dairy Business Resource
- Jim Ostrom, Tidy View Dairy
- Tim Schneider, Investors Community Bank
- Al Stranz, Wisconsin Department of Natural Resources
- Rep. Gary Tauchen, State Representative
- Bob Waldron, Abba Makolin Waldron & Associates, LLC
- Mark Weber, NWTC
- Curtis Wilson, Wisconsin Department of Natural Resources
Advanced Manufacturing:
- Tom Frawley, Paper Discovery Center
- Gary Kilgas, Fox Valley Technical College
- Rob Kleman, Oshkosh Area Economic Development Corporation
- David Lisle, Wausaukee Composites
- Don McDonald, WMEP
- Dan Pawlitzke, City of Two Rivers
- Ted Penn, Wisconsin Public Service
- Dennis Russell, WI Dept. of Commerce
- Kurt Waldhuetter, Wisconsin Entrepreneur's Network
- Bill Ward, Procter & Gamble
- Tracy Williams-Prince, Keller
